This course delves into the recent economies and social landscapes of East and Southeast Asia, with a comprehensive analysis of the business sector's role. It examines the developmental aspects of selected Asian economies, exploring the stages, causes, and consequences of economic growth. The course also investigates management styles, practices, business growth, marketing strategies, and the transformative impact of policy reforms on the economy. Additionally, students will gain insights into the economic challenges faced by the region in recent years, as well as the upcoming problems and opportunities. Through practical application of acquired knowledge and skills, students will develop the ability to tackle diverse business issues prevalent in the Asian business environment and conduct research on the economic developments in Asia.
参考用书
Hill, C., Cronk,T., & Wickramasekera, R. (2016). Global Business Today. Asia-Pacific Edition. 4rd Edition. McGraw-Hill.